AI Insights · Timothy · January 2025
Top Film & TV Apps in Bulgaria on Android in Q4 2024
Explore the performance of Bulgaria's top film and television apps on Android in Q4 2024, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the top film and television applications on the Android platform in Bulgaria showcased diverse performance trends. According to data from Sensor Tower, these apps experienced varying patterns in weekly downloads, revenue, and active user engagement.
Nova Play saw a fluctuating trend in weekly downloads, starting with 2.5K in early October and peaking at approximately 29.5K in late November. Revenue for Nova Play varied throughout the quarter, with a high of around $33 in mid-October. The app's active users increased significantly from 18.7K to a peak of 57.6K in early October before experiencing a sharp decline towards the end of the quarter.
HBO Max: Stream TV & Movies maintained a steady weekly revenue, averaging around $4K, with a peak of $4.8K in late November. Downloads were consistent, starting at 9.6K and reaching 9K by the end of December. Active users increased steadily, starting at 34.7K and reaching over 61.3K by the quarter's end.
EON TV did not generate revenue but maintained stable download rates around 2K per week, with a noticeable increase in mid-November to 4.3K. Active users fluctuated slightly, peaking at 42.8K in early November.
SkyShowtime: Movies & Series experienced a moderate revenue range, peaking at $791 at the start of the quarter. Downloads were initially low but increased significantly to 7.8K by early December. Active users rose from 20.8K to a high of 35.7K mid-December.
Netflix reported consistent download numbers, peaking at 2.9K at year-end. The active user base fluctuated, with a significant increase in mid-November to 85.3K before stabilizing around 65.9K by the end of December.
These insights highlight the dynamic landscape of film and TV apps in Bulgaria, with varying trends in user engagement and revenue generation. For more detailed insights, Sensor Tower provides comprehensive analytics on app performance.